So we’re going to talk a lot about ETA today, in this session, so this is also Expanded Text Ads. So let’s begin with a quick overview on Expanded Text Ads alias known as ETA. We’re going to talk about benefits of Expanded Text Ads, and then the longer portion of the hangout today will be about “Best Practice – How to Improve Your Ads following by Implementation and Tools.” And by then, we’re going to answer your questions and the most common questions we receive about ETA, okay? I know you guys know a lot about, but it’s really good to do like this quick overview. First of all we’re going to talk a little bit about Expanded Text Ads Overview. Scott: Hey guys, I’m a Product Manager on Expanded Text Ads.Ĭhristine: Yeah, so we’re going to cover a lot of things today. I’m Christine Machado, I’m a Global Products Specialist on ETA, and we’ll be co-presenting this session today talking about ETA Best Practices, how to improve your ads quality, and also some implementation tools, and by the end, we’re going to answer some most common questions about ETA. We are super excited to have you join us today. To help users make optimal use of ETAs, Christine Machado, Global Products Specialist ETA and Scott Lambert, Product Manager on Expanded Text Ads discuss about the best practices ,benefits of Expanded Text Ads vis-a-vis Standard Ads, and some user queries around it.Ĭhristine: Hey everyone, welcome to Expanded Text Ads hang outs in there. Posted September 30th, 2016 by Kirti & filed under Expanded Text Ads.Įxpanded Text Ads, the much hyped announcement made earlier this year during the Google Performance Summit was made officially available by July 2016.
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